diff --git a/build/files.js b/build/files.js
index fd26bb4..dbc25ea 100644
--- a/build/files.js
+++ b/build/files.js
@@ -15,6 +15,14 @@ export default (target, plugins) => [
       file: `./dist/${target}/cdn.js`,
     }
   },
+  {
+    plugins,
+    input: './src/jsx/index.js',
+    output: {
+      esModule: true,
+      file: `./dist/${target}/jsx.js`,
+    }
+  },
   {
     plugins,
     input: './src/json/index.js',
diff --git a/package.json b/package.json
index 381149e..27f8aa3 100644
--- a/package.json
+++ b/package.json
@@ -53,6 +53,11 @@
       "types": "./types/dom/index.d.ts",
       "description": "explicit uhtml browsers' production export"
     },
+    "./jsx": {
+      "import": "./dist/prod/jsx.js",
+      "types": "./types/jsx/index.d.ts",
+      "description": "experimental - transform templates into JSX compatible syntax"
+    },
     "./dom": {
       "import": "./src/dom/index.js",
       "types": "./types/dom/index.d.ts",
diff --git a/src/jsx/index.js b/src/jsx/index.js
new file mode 100644
index 0000000..5fb2c44
--- /dev/null
+++ b/src/jsx/index.js
@@ -0,0 +1,100 @@
+//@ts-nocheck
+
+import {
+  ELEMENT,
+  Node,
+  Comment,
+  DocumentType,
+  Text,
+  Fragment,
+  Element,
+  Component,
+  fromJSON,
+  props,
+} from '../dom/ish.js';
+
+import {
+  COMPONENT,
+  DOTS,
+  KEY,
+  HOLE,
+  update,
+} from './update.js';
+
+import parser from '../parser/index.js';
+import resolve from '../json/resolve.js';
+import { assign } from '../utils.js';
+
+const textParser = parser({
+  Comment,
+  DocumentType,
+  Text,
+  Fragment,
+  Element,
+  Component,
+  update,
+});
+
+const { stringify, parse } = JSON;
+const isNode = node => node instanceof Node;
+const get = node => node.props === props ? (node.props = props) : node.props;
+
+export default (jsx, jsxs = jsx) => {
+  const twm = new WeakMap;
+  const cache = (template, values) => {
+    const parsed = textParser(template, values, true);
+    parsed[0] = parse(stringify(parsed[0]));
+    twm.set(template, parsed);
+    return parsed;
+  };
+
+  const getProps = (node) => {
+    const { children } = node;
+    if (children.length) get(node).children = children.map(getValue);
+    return get(node);
+  };
+
+  const getValue = node => {
+    if (isNode(node)) {
+      return node.type === ELEMENT ?
+        getInvoke(node)(node.name, getProps(node)) :
+        node.toString()
+      ;
+    }
+    return node;
+  };
+
+  const getInvoke = ({ children }) => (jsx === jsxs || children.every(isNode)) ? jsx : jsxs;
+
+  return (template, ...values) => {
+    const [json, updates] = twm.get(template) || cache(template, values);
+    // TODO: this could be mapped once so that every consecutive call
+    // will simply loop over values and updates[length](values[length])
+    // before returning the list or arguments to pass to jsx or jsxs
+    // this way it'd be way faster on repeated invokes, if needed/desired
+    const root = fromJSON(json);
+    let length = values.length, args, prev, node;
+    while (length--) {
+      const [path, type] = updates[length];
+      const value = values[length];
+      if (prev !== path) {
+        node = resolve(root, path);
+        prev = path;
+        args = [node.name, getProps(node)];
+      }
+      if (type === COMPONENT) {
+        args[0] = value;
+        const { children } = node.parent;
+        children[children.indexOf(node)] = getInvoke(node)(...args);
+      }
+      else if (type === KEY) args.push(value);
+      else if (type === DOTS) assign(get(node), value);
+      else if (type === HOLE) {
+        const { children } = node.parent;
+        children[children.indexOf(node)] = value;
+      }
+      else get(node)[type] = value;
+    }
+    return getValue(root.children[0]);
+  };
+};
diff --git a/src/jsx/update.js b/src/jsx/update.js
new file mode 100644
index 0000000..659fb82
--- /dev/null
+++ b/src/jsx/update.js
@@ -0,0 +1,24 @@
+import {
+  ATTRIBUTE as TEMPLATE_ATTRIBUTE,
+  COMMENT as TEMPLATE_COMMENT,
+  COMPONENT as TEMPLATE_COMPONENT,
+} from '../dom/ish.js';
+
+export const COMPONENT = 1;
+export const DOTS = 3;
+export const KEY = 4;
+export const HOLE = 5;
+
+export const update = (_, type, path, name) => {
+  switch (type) {
+    case TEMPLATE_COMMENT: return [path, HOLE];
+    case TEMPLATE_COMPONENT: return [path, COMPONENT];
+    case TEMPLATE_ATTRIBUTE: {
+      switch (name) {
+        case 'key': return [path, KEY];
+        case '...': return [path, DOTS];
+        default: return [path, name];
+      }
+    }
+  }
+};
diff --git a/test/jsx.html b/test/jsx.html
new file mode 100644
index 0000000..5171b17
--- /dev/null
+++ b/test/jsx.html
@@ -0,0 +1,13 @@
+<!doctype html>
+<script type="module">
+  import { jsx, jsxs } from 'https://esm.run/react/jsx-runtime';
+  import { createRoot } from 'https://esm.run/react-dom/client';
+
+  import uhtml from '../src/jsx/index.js';
+  // const x = uhtml((...args) => args);
+  const x = uhtml(jsx, jsxs);
+
+  createRoot(document.body).render(
+    x`<div a="1" b=${2}>Hello</div>`
+  );
+</script>
diff --git a/types/jsx/index.d.ts b/types/jsx/index.d.ts
new file mode 100644
index 0000000..9d1b18c
--- /dev/null
+++ b/types/jsx/index.d.ts
@@ -0,0 +1,2 @@
+declare function _default(jsx: any, jsxs?: any): (template: any, ...values: any[]) => any;
+export default _default;
diff --git a/types/jsx/update.d.ts b/types/jsx/update.d.ts
new file mode 100644
index 0000000..36df0d1
--- /dev/null
+++ b/types/jsx/update.d.ts
@@ -0,0 +1,5 @@
+export const COMPONENT: 1;
+export const DOTS: 3;
+export const KEY: 4;
+export const HOLE: 5;
+export function update(_: any, type: any, path: any, name: any): any[];