diff --git a/oci/tests/integration/go.mod b/oci/tests/integration/go.mod
index ae614790e..3415a8535 100644
--- a/oci/tests/integration/go.mod
+++ b/oci/tests/integration/go.mod
@@ -22,7 +22,7 @@ require (
 	github.com/fluxcd/pkg/cache v0.10.0
 	github.com/fluxcd/pkg/git v0.34.0
 	github.com/fluxcd/pkg/git/gogit v0.37.0
-	github.com/fluxcd/pkg/runtime v0.71.0
+	github.com/fluxcd/pkg/runtime v0.72.0
 	github.com/fluxcd/test-infra/tftestenv v0.0.0-20250626232827-e0ca9c3f8d7b
 	github.com/go-git/go-git/v5 v5.16.2
 	github.com/google/go-containerregistry v0.20.6
diff --git a/runtime/events/recorder.go b/runtime/events/recorder.go
index a4cd6b632..fb5bf9027 100644
--- a/runtime/events/recorder.go
+++ b/runtime/events/recorder.go
@@ -17,7 +17,7 @@ limitations under the License.
 package events
 
 import (
-	"bytes"
+	"context"
 	"encoding/json"
 	"errors"
 	"fmt"
@@ -93,7 +93,7 @@ func NewRecorder(mgr ctrl.Manager, log logr.Logger, webhook, reportingController
 
 	httpClient := retryablehttp.NewClient()
 	httpClient.HTTPClient.Timeout = 5 * time.Second
-	httpClient.CheckRetry = retryablehttp.ErrorPropagatedRetryPolicy
+	httpClient.CheckRetry = checkRetry
 	httpClient.Logger = nil
 
 	return &Recorder{
@@ -120,7 +120,7 @@ func NewRecorderForScheme(scheme *runtime.Scheme,
 
 	httpClient := retryablehttp.NewClient()
 	httpClient.HTTPClient.Timeout = 5 * time.Second
-	httpClient.CheckRetry = retryablehttp.ErrorPropagatedRetryPolicy
+	httpClient.CheckRetry = checkRetry
 	httpClient.Logger = nil
 
 	return &Recorder{
@@ -133,6 +133,20 @@ func NewRecorderForScheme(scheme *runtime.Scheme,
 	}, nil
 }
 
+func checkRetry(ctx context.Context, resp *http.Response, err error) (bool, error) {
+	if resp != nil && responseIsEventDuplicated(resp) {
+		return false, nil // Don't retry
+	}
+	return retryablehttp.ErrorPropagatedRetryPolicy(ctx, resp, err)
+}
+
+// responseIsEventDuplicated checks if the received response is a signal of a duplicate event.
+// The Notification Controller returns a 429 Too-Many-Requests response when the posted message
+// is a duplicate (within a certain time window).
+func responseIsEventDuplicated(resp *http.Response) bool {
+	return resp.StatusCode == http.StatusTooManyRequests
+}
+
 // Event records an event in the webhook address.
 func (r *Recorder) Event(object runtime.Object, eventtype, reason, message string) {
 	r.AnnotatedEventf(object, nil, eventtype, reason, "%s", message)
@@ -250,12 +264,6 @@ func (r *Recorder) AnnotatedEventf(
 		return
 	}
 
-	// avoid retrying rate limited requests
-	if res, _ := r.Client.HTTPClient.Post(r.Webhook, "application/json", bytes.NewReader(body)); res != nil &&
-		(res.StatusCode == http.StatusTooManyRequests || res.StatusCode == http.StatusAccepted) {
-		return
-	}
-
 	if _, err := r.Client.Post(r.Webhook, "application/json", body); err != nil {
 		log.Error(err, "unable to record event")
 		return
diff --git a/runtime/events/recorder_test.go b/runtime/events/recorder_test.go
index 887668ffb..5576735f0 100644
--- a/runtime/events/recorder_test.go
+++ b/runtime/events/recorder_test.go
@@ -118,11 +118,11 @@ func TestEventRecorder_AnnotatedEventf(t *testing.T) {
 			const msg = "sync object"
 
 			eventRecorder.AnnotatedEventf(obj, tt.inputAnnotations, corev1.EventTypeNormal, "sync", "%s", msg)
-			require.Equal(t, 2, requestCount)
+			require.Equal(t, 1, requestCount)
 
 			// When a trace event is sent, it's dropped, no new request.
 			eventRecorder.AnnotatedEventf(obj, tt.inputAnnotations, eventv1.EventTypeTrace, "sync", "%s", msg)
-			require.Equal(t, 2, requestCount)
+			require.Equal(t, 1, requestCount)
 		})
 	}
 }