Fix a variety of 404s (#1948)

* fix 404s

* fixes

Author: tiffanyqi

pages/docs/data-governance/lexicon.mdx

@@ -308,7 +308,7 @@ Once you have your Segment Token & Workspace, head over to Lexicon and Select Im
 
 ### Avo.app Import
 In order to import your data dictionary from Avo.app, you will need to enable an integration with Mixpanel. The following information would be necessary in order to complete this integration from Avo.app:
-- Mixpanel Project ID (https://mixpanel.com/project/[Mixpanel Project ID]/...)
+- Mixpanel Project ID (`https://mixpanel.com/project/[Mixpanel Project ID]/...`)
 - Mixpanel Service Account Username & Secret (Owner or Admin role required)
 To publish your Avo data dictionary to Lexicon, click the "Publish to Lexicon" button in the integration interface.
 

pages/docs/data-structure/user-profiles.mdx

@@ -212,7 +212,7 @@ You can get an overview of how Group Profiles relate to Mixpanel's Data Model un
 The end time will be inferred from the next event sent with a higher `Start Timestamp`. If you do not have an updated value for a property and simply want it to become inactive at a certain timestamp, please set up your DWH table to set undefined for the property at the time that it becomes inactive/expires.
 
 ### How do I set the initial set of profile properties for the user?
-Historical profile properties can only be imported through a Warehouse Connector sync. For more information about the connectors and which are supported, see our [docs](https://docs.mixpanel.com/docs/tracking/warehouse-connectors). There is currently no other method to import historical profile properties or set defaults. To set initial values, please ensure that your warehouse table has the rows covering the historical period you want to analyze.
+Historical profile properties can only be imported through a Warehouse Connector sync. For more information about the connectors and which are supported, see our [docs](https://docs.mixpanel.com/docs/tracking-methods/warehouse-connectors). There is currently no other method to import historical profile properties or set defaults. To set initial values, please ensure that your warehouse table has the rows covering the historical period you want to analyze.
 
 ### What if I have the same property name sent as a regular profile property as well as a historic property?
 If a regular profile property shares a name with an historic property, the two properties will be treated as distinct and separate entities (they will not be de-dupped).

pages/docs/reports/apps/jql.md

@@ -1,9 +1,9 @@
 # JQL: Create custom queries using Javascript code
 
-> ❗️JQL is currently in maintenance mode and will be completely deprecated December 31, 2025. We recommend discontinuing use of JQL and using an [alternate method](https://docs.mixpanel.com/docs/export-methods) to get the data you need. Below are alternatives for common use cases and you need help deciding the best method for you, reach out to [support](mixpanel.com/get-support). 
-> - Raw Event export: [Export API](https://developer.mixpanel.com/reference/raw-data-export-api) or [Data Pipelines](https://docs.mixpanel.com/docs/data-pipelines)
-> - User Profile export: [Engage Query API](https://developer.mixpanel.com/reference/engage-query) or [Data Pipelines](https://docs.mixpanel.com/docs/data-pipelines)
-> - Other reporting: [Query API](https://developer.mixpanel.com/reference/query-api) or in-app [Core Reports](https://docs.mixpanel.com/docs/reports)
+> ❗️JQL is currently in maintenance mode and will be completely deprecated December 31, 2025. We recommend discontinuing use of JQL and using an [alternate method](/docs/export-methods) to get the data you need. Below are alternatives for common use cases and you need help deciding the best method for you, reach out to [support](https://mixpanel.com/contact-us/support).
+> - Raw Event export: [Export API](https://developer.mixpanel.com/reference/raw-data-export-api) or [Data Pipelines](/docs/data-pipelines)
+> - User Profile export: [Engage Query API](https://developer.mixpanel.com/reference/engage-query) or [Data Pipelines](/docs/data-pipelines)
+> - Other reporting: [Query API](https://developer.mixpanel.com/reference/query-api) or in-app [Core Reports](/docs/reports)
 
 The JQL JavaScript code must define a `main()` function. This JavaScript will be compiled, and the `main()` function will be executed by the query engine. The return value of `main()` must be a sequence of zero or more transformations applied to a collection of events, user records or joined records.  
 Events are retrieved by calling the `Events()` function.

pages/docs/tracking-methods/integrations/cms-ecommerce.mdx

@@ -15,7 +15,7 @@ However, to really exercise the power of Mixpanel, you can do a custom implement
 
 ## Shopify
 <Cards>
-  <Cards.Card icon title="Integration Guide" href="/docs/quickstart/install-mixpanel/shopify" />
+  <Cards.Card icon title="Integration Guide" href="/docs/tracking-methods/integrations/shopify" />
 </Cards>
 
 Even though the integration process is largely the same as the regular [JavaScript API Integration](/docs/tracking-methods/sdks/javascript), there are a few things specific to Shopify that you’ll want to account for.
@@ -26,7 +26,7 @@ Mixpanel users who have successfully implemented on a Shopify site [have some gr
 
 While Shopify is strict about preventing arbitrary scripts from running in the checkout flow, you can easily capture customer events and conversions by integrating the Mixpanel Javascript SDK with the Shopify Web Pixel API. 
 
-Reference our [Guide to Integrating Mixpanel Javascript SDK with Shopify](/docs/quickstart/install-mixpanel/shopify) for a detailed walkthrough.
+Reference our [Guide to Integrating Mixpanel Javascript SDK with Shopify](/docs/tracking-methods/integrations/shopify) for a detailed walkthrough.
 
 If you are looking for a no-code solution, check out the [Vendo app by Growth Analytics Marketing](https://mixpanel.com/partners/integrations/vendo) (a Mixpanel solution and technology partner), available in the Shopify app store. Vendo automatically sends data from your Shopify store front-end and back-end to your Mixpanel project. Vendo offers a 30-day free trial and a free plan.
 

pages/docs/tracking-methods/sdks/react-native.mdx

@@ -229,7 +229,7 @@ You can handle the identity of a user using the [`.identify()`](https://mixpanel
     We recommend against calling `.identify()` for anonymous visitors to your site.
 </Callout>
 
-Call [`.identify()`]((https://mixpanel.github.io/mixpanel-react-native/Mixpanel.html#identify)) when you know the identity of the current user, passing in their user ID as an argument. This is typically at account registration and at log in.
+Call [`.identify()`](https://mixpanel.github.io/mixpanel-react-native/Mixpanel.html#identify) when you know the identity of the current user, passing in their user ID as an argument. This is typically at account registration and at log in.
 
 **Example Usage**
 ```javascript

pages/docs/tracking-methods/sdks/swift.mdx

@@ -562,7 +562,7 @@ A few commonly used group methods are highlighted below:
 
 ## Session Replay
 
-Install the [Session Replay SDK for Swift](/docs/tracking-methods/sdks/android/swift-replay) to record replay data. Learn more about [Session Replay](/docs/session-replay) and [implementing Session Replay on iOS](/docs/session-replay/implement-session-replay/session-replay-ios).
+Install the [Session Replay SDK for Swift](/docs/tracking-methods/sdks/swift/swift-replay) to record replay data. Learn more about [Session Replay](/docs/session-replay) and [implementing Session Replay on iOS](/docs/session-replay/implement-session-replay/session-replay-ios).
 
 ## Debugging and Logging
 

redirects/developer-mixpanel-com.txt

@@ -13,6 +13,7 @@
 /developer-docs-redirect/collection-via-a-proxy /docs/tracking-methods/sdks/javascript
 /developer-docs-redirect/custom-query /docs/reports/apps/jql
 /developer-docs-redirect/data-discrepancy-faq /docs/data-pipelines#faq
+/developer-docs-redirect/data-model /docs/data-structure/concepts
 /developer-docs-redirect/data-pipelines /docs/data-pipelines
 /developer-docs-redirect/data-structure-deep-dive /docs/how-it-works/concepts
 /developer-docs-redirect/data-warehouse-export https://developer.mixpanel.com/reference/create-warehouse-pipeline

redirects/local.txt

@@ -45,12 +45,14 @@
 /docs/analysis/users /docs/users
 /docs/best-practices/analytics-strategy/engagement /docs/tracking-best-practices/tracking-plan
 /docs/best-practices/adoption https://mixpanel.com/blog/establish-a-product-analytics-practice/
-/docs/best-practices/analytics-strategy /docs/tutorials/analytics-strategy
-/docs/best-practices/analytics-strategy/overview /docs/best-practices/analytics-strategy
+/docs/best-practices/analytics-strategy /guides/plan/framework
+/docs/best-practices/analytics-strategy/overview /guides/plan/framework
+/docs/best-practices/analytics-strategy/retention /guides/launch/track-user-retention
 /docs/best-practices/create-a-tracking-plan /docs/tracking-best-practices/tracking-plan
 /docs/best-practices/developer-environments /docs/tracking-best-practices/developer-environments
 /docs/best-practices/project-setup /docs/orgs-and-projects/managing-projects
 /docs/best-practices/server-side-best-practices /docs/tracking-best-practices/server-side-best-practices
+/docs/boards/advanced /docs/boards
 /docs/boards/overview /docs/boards
 /docs/cohort-sync/overview /docs/cohort-sync
 /docs/data-pipelines/integrations/amazon-s3 /docs/data-pipelines/old-pipelines/integrations/schematized-aws-pipeline
@@ -68,6 +70,7 @@
 /docs/debugging/bot-traffic /docs/tracking-best-practices/bot-traffic
 /docs/debugging/distinct-id-limits /docs/tracking-best-practices/hot-shard-limits
 /docs/debugging/overview /docs/tracking-best-practices/debugging
+/docs/features/revenue_analytics /guides/launch/revenue-analytics
 /docs/features/session-replay /docs/session-replay
 /docs/formulas /changelogs/2023-09-19-formulas
 /docs/funnels /docs/reports/funnels
@@ -162,11 +165,18 @@
 /docs/pricing/pricing_faqs /docs/pricing#faqs
 /docs/privacy/overview /docs/privacy
 /docs/quickstart/connect-your-data /docs/quickstart/install-mixpanel
+/docs/quickstart/track-events /docs/quickstart/capture-events/track-events
 /docs/quickstart/what-to-track /docs/what-to-track
 /docs/reports/funnels#counting-method /docs/reports/funnels#measurements
 /docs/reports/overview /docs/reports
 /docs/reports/segmentation /docs/reports/insights
+/docs/session-replay/session-replay-web#server-side-stitching-beta /docs/session-replay#server-side-stitching
+/docs/session-replay/session-replay-web /docs/session-replay/implement-session-replay/session-replay-web
+/docs/session-replay/session-replay-ios /docs/session-replay/implement-session-replay/session-replay-ios
+/docs/session-replay/session-replay-android /docs/session-replay/implement-session-replay/session-replay-android
 /docs/tracking-best-practices/distinct-id-limits /docs/tracking-best-practices/hot-shard-limits
+/docs/tracking-methods/data-warehouse /docs/tracking-methods/warehouse-connectors
+/docs/tracking-methods/data-warehouse#mirror /docs/tracking-methods/warehouse-connectors#mirror
 /docs/tracking-methods/data-warehouse/bigquery /docs/tracking-methods/warehouse-connectors
 /docs/tracking-methods/data-warehouse/column-types /docs/tracking-methods/warehouse-connectors
 /docs/tracking-methods/data-warehouse/databricks /docs/tracking-methods/warehouse-connectors
@@ -262,12 +272,3 @@
 /docs/users/overview /docs/users
 /guides /guides/onboarding-overview/
 /guides/analytics-strategy /guides/plan/framework
-/docs/features/revenue_analytics /guides/launch/revenue-analytics
-/docs/tracking-methods/data-warehouse#mirror /docs/tracking-methods/warehouse-connectors#mirror
-/docs/tracking-methods/data-warehouse /docs/tracking-methods/warehouse-connectors
-/docs/boards/advanced /docs/boards
-/docs/quickstart/track-events /docs/quickstart/capture-events/track-events
-/docs/session-replay/session-replay-web#server-side-stitching-beta /docs/session-replay#server-side-stitching
-/docs/session-replay/session-replay-web /session-replay/implement-session-replay/session-replay-web
-/docs/session-replay/session-replay-ios /docs/session-replay/implement-session-replay/session-replay-ios
-/docs/session-replay/session-replay-android /docs/session-replay/implement-session-replay/session-replay-android