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+1. Our priority is improving the business.
+2. We accelerate the team, and use models like Lean Thinking and the Theory of Constraints to help identify, prioritize and mitigate bottlenecks from the system.
+3. We are a force for continuous improvement, helping the team adapt and optimize in order to succeed, rather than providing a safety net to catch failures.
+4. We care deeply about the quality culture of our team, and we coach, lead, and nurture the team towards a more mature quality culture.
+5. We believe that the customer is the only one capable to judge and evaluate the quality of our product.
+6. We use data extensively to deeply understand customer usage and then close the gaps between product hypotheses and business impact.
+7. We expand testing abilities and knowhow across the team; understanding that this may reduce (or eliminate) the need for a dedicated testing specialist.