diff --git a/software/earl/gpioactions.go b/software/earl/gpioactions.go
index 000ac89..1bb096c 100644
--- a/software/earl/gpioactions.go
+++ b/software/earl/gpioactions.go
@@ -20,7 +20,7 @@ const (
 	defaultDoorOpenRateLimit = 500 * time.Millisecond
 
 	// Don't allow to ring more often than this.
-	defaultDoorbellRatelimit = 3 * time.Second
+	defaultDoorbellRatelimit = 30 * time.Second
 )
 
 type GPIOActions struct {