[ADD] ecommerce/google merchant center: new page

task-4806648

closes #13957

Signed-off-by: Audrey Vandromme (auva) <[email protected]>

Author: lman-odoo

content/applications/websites/ecommerce.rst

@@ -30,3 +30,4 @@ products and increase your average cart sizes.
    ecommerce/order_handling
    ecommerce/customer_accounts
    ecommerce/performance
+   ecommerce/google_merchant_center

content/applications/websites/ecommerce/google_merchant_center.rst

@@ -0,0 +1,116 @@
+======================
+Google Merchant Center
+======================
+
+Google Merchant Center is a tool that allows ecommerce retailers to manage and submit product
+data to Google. It serves as a central hub to upload and maintain product details, such as images,
+prices, and descriptions so that products can appear across Google's platforms.
+
+.. note::
+   Google Merchant Center is only available for physical products and does not support services.
+
+.. tip::
+   We recommend using the tool alongside other Google services, such as :doc:`Google Search Console
+   <../website/configuration/google_search_console>`, :ref:`Google Analytics
+   <analytics/google-analytics>` or :ref:`Google Tag Manager <analytics/google-tag-manager>`
+   to obtain detailed reports on product listing issues, improve marketing strategies, increase
+   your products' online visibility, and enhance the overall sales performance.
+
+Google Merchant Center setup
+============================
+
+To connect your ecommerce with the :abbr:`GMC (Google Merchant Center)` platform, proceed as
+follows:
+
+#. Create or sign in to a Google account using the following link:
+   `<https://business.google.com/us/merchant-center>`_.
+#. Indicate that you sell products online, and enter :guilabel:`Your store's website`.
+#. Click :guilabel:`Continue`, then click :guilabel:`Continue to Merchant Center`.
+#. Enter your business details by adding the :guilabel:`Business name` and the
+   :guilabel:`Registered country`, then click the :guilabel:`Continue to Merchant Center` button
+   twice.
+#. Add the relevant information and click :guilabel:`Continue`, or click :guilabel:`Do it later`
+   to skip this step for now.
+#. Go to the :guilabel:`Business info` tab in the left menu, and click :guilabel:`Confirm online
+   store`.
+#. `Verify your website's ownership <https://support.google.com/merchants/answer/11586344?hl=en&visit_id=638883410905570193-1093311043&p=help_11586344&rd=1>`_
+   in one of the following ways:
+
+   - Via :ref:`HTML tag <website/google_search_console/HTML-tag>` or :ref:`HTML file
+     <GSC-HTML-file-upload>`
+   - Via :ref:`Google Tag Manager <analytics/google-tag-manager>`
+   - Via :ref:`Google Analytics <analytics/google-analytics>`
+
+   .. tip::
+      You can also verify your website's ownership from Google Merchant Center's dashboard by
+      navigating to :menuselection:`Settings --> Business Info` in the left menu.
+
+#. Return to :abbr:`GMC (Google Merchant Center)`, click :guilabel:`Verify your online store`,
+   and :guilabel:`Continue`.
+
+.. seealso::
+   `Google Merchant Center Help <https://support.google.com/merchants/answer/12564959?hl=en>`_
+
+Linking Odoo to GMC
+===================
+
+.. important::
+   To activate the :abbr:`GMC (Google Merchant Center)` integration in your Odoo database, at least
+   one :ref:`pricelist <ecommerce/pricelists>` must be assigned to your website.
+
+#. Navigate to :menuselection:`Website --> Configuration --> Settings`, scroll to the
+   :guilabel:`SEO - Search Engine Optimization` section, and enable
+   :guilabel:`Google Merchant Center Data Source`.
+#. Click the :guilabel:`Copy file link`, then :guilabel:`Save`.
+
+   .. note::
+      By enabling the :guilabel:`Google Merchant Center Data Source` option, your website will
+      generate a dynamic `/gmc.xml` feed containing essential product information and availability.
+      This feed can be :ref:`customized <ecommerce/GMC/localized-feed>` to include multiple
+      languages and pricelists, ensuring your products are displayed correctly for different regions
+      and audiences.
+
+#. Go to the :abbr:`GMC (Google Merchant Center)` dashboard, navigate to the
+   :menuselection:`Your business --> Products` tab in the left menu, and click :guilabel:`Add
+   products`.
+#. Choose :guilabel:`Add products from a file` and paste the URL of the copied file.
+
+   .. important::
+      Make sure to select all the countries where you intend to sell your products. You are not
+      able to proceed without selecting at least one target country. If necessary, enter
+      a :guilabel:`feed label` as well.
+
+      .. image:: google_merchant_center/gmc-select-countries.png
+         :alt: Select countries in GMC.
+
+#. Click :guilabel:`Continue`.
+
+.. _ecommerce/GMC/localized-feed:
+
+Localized feeds
+===============
+
+Languages/regions
+-----------------
+
+It is helpful to create language-specific feeds for each country/language you sell in. To add a
+new feed, go to :guilabel:`Products` on the :abbr:`GMC` dashboard, click :guilabel:`Add products`,
+and select :guilabel:`Add another product source` from the dropdown menu.
+
+.. note::
+   The selected :doc:`language </applications/general/users/language>` must first be enabled in
+   your website's settings.
+
+Currencies
+----------
+
+It is also possible to create different feeds for different currencies, which allows customers
+to view prices in their local currency. To enable this feature, create a :ref:`pricelist
+<ecommerce/pricelists>` with the foreign currency in Odoo. Then, go to the :guilabel:`Products` tab
+in :abbr:`GMC`, click :guilabel:`Manage
+product sources`, and choose a :guilabel:`Products source`. Navigate to the
+:guilabel:`Data source setup` tab, click :guilabel:`Show advanced options`, and choose a
+:guilabel:`Currency`.
+
+.. seealso::
+   `Google Merchant Center Product Feed Specifications <https://support.google.com/merchants/answer/7052112>`_.

content/applications/websites/ecommerce/google_merchant_center/gmc-select-countries.png

@@ -63,7 +63,8 @@ Five methods are available to do this:
 .. note::
    The best method for you depends on your comfort level and technical expertise. For beginners,
    using a file upload or HTML tag might be easiest. Those options are convenient if you already use
-   Google Analytics or Tag Manager. You need to access your domain registrar's settings for domain
+   :ref:`Google Analytics <analytics/google-analytics>` or :ref:`Google Tag Manager
+   <analytics/google-tag-manager>`. You need to access your domain registrar's settings for domain
    verification.
 
 .. _GSC-HTML-file-upload:
@@ -95,5 +96,29 @@ have to put in your Odoo's Website Settings. Google verifies ownership by checki
 #. In Google Search Console, click :guilabel:`Verify`. If you perform the steps above correctly,
    verification should be done immediately.
 
+.. _website/google_search_console/HTML-tag:
+
+HTML tag
+--------
+
+This method involves copying a meta tag provided by Google and pasting it into your Odoo website.
+To verify your site ownership using an HTML tag, follow these instructions:
+
+#. Expand the HTML tag section.
+
+   .. image:: google_search_console/gsc-html-tag.png
+      :alt: Open HTML tag section.
+
+#. :guilabel:`Copy` the HTML tag to clipboard.
+#. On your Odoo website, click :guilabel:`Edit` in the upper-right corner, go to
+   the :guilabel:`Theme` tab, scroll down to the :guilabel:`Advanced` section, then
+   click :guilabel:`<head> and </body>` next to :guilabel:`Code Injection`.
+   Paste the copied tag into the first field (:guilabel:`<head>`), and click :guilabel:`Save`.
+
+   .. image:: google_search_console/gsc-paste-tag.png
+      :alt: Paste tag in head field.
+
+#. Return to :abbr:`GSC (Google Search Console)` and click :guilabel:`Verify`.
+
 .. seealso::
    :doc:`domain_names`