Zeroth draft of a /companies section.

source/companies/_index.md

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+---
+title: Companies and Open Source
+url: /companies/
+tags: ["companies", "business", "navigation"]
+---
+
+# Companies and Open Source
+
+All modern digital infrastructure is dependent on open source software.
+Companies must think strategically about how they will engage with the
+open source projects on which they rely in order to ensure
+sustainability, and influence the direction of these projects for the
+benefit of their customers.
+
+## [Benefits to Companies](/companies/benefits.html)
+
+Active participation in open source projects provides significant strategic and operational benefits to companies, from talent acquisition to technology innovation and market positioning.
+
+
+## Ways to contribute
+
+There are three primary ways that companies can engage with ASF
+projects. Each has costs and benefits that should be carefully
+considered.
+
+<div class="row">
+    <!-- Employ -->
+    <div class="col-md-4">
+
+### [Employ Contributors](/companies/employ.html)
+
+[![employ](/images/company-employ.jpg)](/companies/employ.html)
+
+The most impactful way companies support open source is by employing developers and other professionals who contribute to projects. This includes not just code contributions, but documentation, community management, testing, design, and advocacy work.
+    </div><!-- End Employ -->
+
+
+<div class="col-md-4">
+<!-- Sponsor -->
+
+### [Financial Sponsorship](/companies/sponsor.html)
+
+[![sponsor](/images/company-sponsor.jpg)](/companies/sponsor.html)
+
+Companies can provide crucial financial support through ASF sponsorship, in-kind donation of services, Community Over Code conference sponsorship, local meetup support, and direct contributor sponsorship programs.
+
+</div> <!-- End Sponsor -->
+
+<!-- Advocacy-->
+<div class="col-md-4">
+
+### [Advocacy](/companies/advocacy.html)
+
+[![advocacy](/images/company-advocacy.jpg)](/companies/advocacy.html)
+
+Companies can advocate for open source adoption both publicly and with their customers, while appropriately using open source project brands and promoting the value of community-driven development.
+    </div> <!-- End Advocacy-->
+</div> <!-- End Row -->
+---
+
+*The Apache Software Foundation welcomes corporate participation that aligns with our mission of providing software for the public good.*

source/companies/advocacy.md

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+---
+title: Open Source Advocacy
+url: /companies/advocacy.html
+tags: ["companies", "advocacy", "branding"]
+---
+
+# Open Source Advocacy
+
+Advocating for ASF projects, while respecting the project's independence
+and honoring the project's brands, can significantly drive adoption of
+the project, which can advance your own company's business
+
+While it's fine to associate your company's name and reputation with an
+ASF project, you must do it in ways that don't confuse or mislead the
+public about the project's independence.
+
+Be sure your marketing department understands and respects the [ASF Trademark
+Policy](https://www.apache.org/foundation/marks/).
+
+

source/companies/benefits.md

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+---
+title: Benefits of Open Source Participation
+url: /companies/benefits.html
+tags: ["companies", "benefits", "business value"]
+---
+
+# Benefits of ASF Participation
+
+Companies that actively participate in ASF projects realize significant strategic and operational advantages that extend far beyond cost savings. It's important to think strategically about how, where, and why you will participate and measure impact. It can be challenging to justify these benefits to management, as many of them are long-term. And these benefits will vary greatly depending on the nature of your business.
+
+## Business and Strategic Advantages
+
+### Market Positioning
+- Establish thought leadership in key technology areas
+- Build brand recognition and trust within developer communities
+- Demonstrate commitment to industry standards and collaboration
+- Influence technology direction and ecosystem development
+
+### Customer Relationships
+- Provide transparent, auditable technology solutions
+- Offer customers freedom from vendor lock-in
+- Build trust through community-driven development
+- Enable customer participation in product evolution
+
+### Competitive Advantage
+- Shape industry standards and best practices
+- Access innovations before they become mainstream
+- Build strategic partnerships through community collaboration
+- Reduce competitive threats through ecosystem participation
+
+## Talent and Human Resources
+
+### Talent Acquisition
+- Access to a global pool of skilled developers
+- Attract candidates who value open source contribution
+- Demonstrate company culture and technical values
+- Build relationships with potential hires through community work
+
+### Employee Development
+- Enhance technical skills through diverse project exposure
+- Develop leadership and collaboration abilities
+- Build professional networks and industry recognition
+- Increase job satisfaction and retention rates
+
+### Knowledge Transfer
+- Learn from industry experts and best practices
+- Stay current with emerging technologies and trends
+- Develop cross-functional expertise
+- Build institutional knowledge and capabilities
+
+## Technology and Innovation
+
+### Technical Excellence
+- Access to cutting-edge technologies and innovations
+- Benefit from collective problem-solving and peer review
+- Reduce development time through shared components
+- Improve code quality through community standards
+
+### Risk Mitigation
+- Avoid vendor lock-in and proprietary dependencies
+- Ensure long-term technology sustainability
+- Benefit from community security reviews and updates
+- Maintain control over critical technology components
+
+### Faster Time to Market
+- Leverage existing solutions rather than building from scratch
+- Focus resources on core business differentiators
+- Accelerate development through community contributions
+- Reduce testing and validation overhead
+
+## Operational Benefits
+
+### Cost Efficiency
+- Share development and maintenance expenses across community
+- Minimize duplicate effort through collaboration
+
+## Long-term Strategic Value
+
+### Ecosystem Influence
+- Participate in technology roadmap decisions
+- Build strategic relationships with key industry players
+- Influence standards and best practices development
+- Create sustainable competitive advantages
+
+### Innovation Pipeline
+- Access emerging technologies and research
+- Participate in next-generation technology development
+- Build capabilities for future market opportunities
+- Establish innovation partnerships and collaborations
+
+### Organizational Learning
+- Develop open collaboration and transparency practices
+- Build cross-functional and cross-organizational capabilities
+- Enhance organizational agility and adaptability
+- Create culture of continuous learning and improvement
+
+## Measuring Success
+
+### Quantitative Metrics
+- Developer productivity and satisfaction scores
+- Time to market improvements
+- Cost savings and efficiency gains
+- Community engagement and contribution levels
+
+### Qualitative Indicators
+- Brand recognition and industry reputation
+- Employee retention and recruitment success
+- Customer satisfaction and trust levels
+- Innovation capacity and market responsiveness
+
+The benefits of open source participation compound over time, creating sustainable competitive advantages and fostering innovation that drives long-term business success.

source/companies/employ.md

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+---
+title: Employing Open Source Contributors
+url: /companies/employ.html
+tags: ["companies", "employment", "contributors"]
+---
+
+# Employing Open Source Contributors
+
+If your business relies on an open source project, employing
+contributors to the project is the most effective way to ensure that
+your priorities influence project decisions.
+
+This goes [far beyond code contributions](/contributors/non-code.html), 
+although that is the most obvious and visible way that you can participate.
+
+## Effective ways to contribute
+
+### Allocate Dedicated Time
+Allow employees to spend work time on open source contributions, typically 10-20% of their schedule.
+
+### Recognize Contributions
+Include open source contributions in performance reviews and career advancement considerations.
+
+### Support Conference Participation
+Fund employee attendance at relevant conferences and encourage speaking opportunities.
+
+### Respect Project Independence
+Ensure contributions align with long-term project goals rather than solely short-term company priorities.
+
+### Long-term Commitment
+
+Earning individual trust takes long-term participation. Trust earned by
+one contributor does not necessarily rub off on your other employees.
+
+## Getting Started
+
+1. Identify projects your company already uses or depends on
+2. Connect with existing contributors in your organization
+3. Start with small, manageable contributions
+4. Build relationships within project communities
+5. Gradually increase involvement and responsibility
+
+Companies that invest in employing open source contributors create a sustainable model that benefits the entire ecosystem while building internal expertise and community relationships.

source/companies/sponsor.md

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+---
+title: Financial Sponsorship of Open Source
+url: /companies/sponsor.html
+tags: ["companies", "sponsorship", "funding"]
+---
+
+# Financial Sponsorship
+
+The sustainability of our projects relies on consistent funding for
+infrastructure, legal services, marketing, events, and many other
+expenses. Financial sponsorship is a direct way to participate in
+keeping the lights on.
+
+Companies can sponsor the ASF with an [annual
+donation](https://apache.org/foundation/sponsorship.html), 
+[conferences sponsorship](https://communityovercode.org),
+targeted donations to a particular project, or in-kind donations of
+products or services.
+
+Supporting local gatherings of open source enthusiasts is a great way to
+foster community growth, and can help your company attract and retain
+experts in your employ.
+
+Learn more at [apache.org/foundation/sponsorship](https://apache.org/foundation/sponsorship.html)
+
+